Lovelations
a relationship coaching company
website case study
CLIENT
BJ O’Neal, relationship coach and founder of Lovelations.
INDUSTRY
Professional Services + Lifestyle
MY ROLE
Entire product design from research to conception, visualization and launch.
Lovelations is a relationship coaching company designed to guide you through challenges, opportunities and growing mindsets evolving around the goal of obtaining healthy relationships and marriages.
Lovelations caters to those who desire to be in a healthy, monogamous relationship, regardless of prior success or failures. For those who are willing to accept that sustaining a healthy relationship requires some work and determination, but it is more than possible.
1. COMPETITOR ANALYSIS
A brief analysis of three of Lovelations top competitors’ websites were completed. This analysis asses the strengths and weaknesses, positioning, a list of services, common web practices, and branding. All of this information provided us with both offensive and defensive strategic context to identify opportunities and threats.
Competitor one helps marriages go from roommate status to intimate life builders through interactive, fun and transparent teachings at couples coaching and coaching adventures.
- Ran by husband and wife team
- Highly active in the industry (conferences, workshops, and churches)
- Budget friendly
- Local B2C business platform
HISTORY | POSITIONING | SERVICES |
| Established 2014 | Modern + Exclusive | Coaching + Seminars + Retreat |
Information provided above is a brief summary of research done by Crisp Design. No information was provided by or verified by said competitor.
Competitor two wants families to enjoy the emotional security and fulfillment that strong marriages bring. They have set out to establish, strengthen, save, and restore family and marriage relationships through a Biblical message of healing, restoration, hope, and encouragement.
- Well established, and highly popular
- B2B and B2C business model, addressing clients directly and supporting other relationship companies.
- Most active on Twitter (different from all others)
HISTORY | POSITIONING | SERVICES |
| Established 1994 | Exclusive + Professional | Ministry + Events + Resources |
Information provided above is a brief summary of research done by Crisp Design. No information was provided by or verified by said competitor.
Competitor three wants to positively impact the image of black marriage and drastically improve the quality of relationships in our community and in the world.
- Caters to the black, married, community
- Highly active on Facebook
- Budget friendly, high volume of services/resources
HISTORY | POSITIONING | SERVICES |
| Established 2010 | Casual + Exclusive | Live Streams + E-Book + Exercises |
Information provided above is a brief summary of research done by Crisp Design. No information was provided by or verified by said competitor.
2. CHALLENGES
CHALLENGE NUMBER ONE
INFORMATION ARCHITECTURE
The initial site was a bit confusing because you were greeted with a blog post rather than a traditional home page introducing the company. A lack of hierarchy in the information presented made it difficult to understand who Lovelations was, what they offered, etc. The little bit of information that was available was buried in the site due to a lack of a proper navigation.
PROPOSED SOLUTION
- Review and edit all of the site content
- Organize and create more pages
- Improve the site navigation
- Create an engaging homepage
CHALLENGE NUMBER TWO
MONETIZING THE SITE
BJ, Lovelations founder and relationship coach, offered services and sold books that werent being advertised on the previous site. Increasing book sales was the number one goal set for the web refresh being that was the main source of income for the company.
PROPOSED SOLUTION
Heavily advertise books by:
- Include a book discount in the home page slider
- Creating a book CTA before the fold
- Placing the book store in the menu
CHALLENGE NUMBER THREE
IMPROVING THE UX
A modern, clean design paired with simple site functionality made the site a lot easier for BJ’s audience to navigate. Users can now access any resources they are interested in, learn more about the relationship coach, and/or go purchase one of BJ’s books with a simple click of a button.
PROPOSED SOLUTION
- Improving site flow through information architecture and establishing type hierarchy
- Visible buttons and CTAs to direct users through the site
- Adding on brand, relevant photography to add visuals to the context
3. PLANNING
Site Map
After walking through the IA it became obvious on how to organize the website that would meet the goals set it place.
WIREFRAME
Quick, low fidelty wireframes were used to give the client the first visual look of our research findings.
PROTOTYPE
Adobe XD was used to create high fidelty, interactive prototypes that were used as proofs and user testing.
Site Map
After walking through the IA it became obvious on how to organize the website that would meet the goals set it place.
WIREFRAME
Quick, low fidelty wireframes were used to give the client the first visual look of our research findings.
PROTOTYPE
Adobe XD was used to create high fidelty, interactive prototypes that were used as proofs and user testing.
4. VISUAL DESIGN
RED
#c95228
BLACK
#000000
GREY
#F2F2F2
COLOR PALETTE
Lovelations was originally branded with a stark red that the owner didn’t want to stray to far away from. I kept the red hue but softened it up quite a bit to reduce the aggresiveness of a pure red. That paired with a soft grey and black and white photography works beautifully.
Aa
Bb
TYPOGRAPHY
The fonts used for the site are brand compliant, and meant to be legible. Providing a pleasant reading experience for the users was also executed by using web safe fonts, a healthy line height in the body text, and small details to show Typographic hierarchy.
TYPOGRAPHY
The fonts used for the site are brand compliant, and meant to be legible. Providing a pleasant reading experience for the users was also executed by using web safe fonts, a healthy line height in the body text, and small details to show Typographic hierarchy.
Aa
Bb
5. SITE PAGES
The home page works as the companies best advertisement. It puts all of the important information, and services right upfront before the fold for client to access.
The home page works as the companies best advertisement. It puts all of the important information, and services right upfront before the fold for client to access.
The about page is another place that houses the main services offered.
Requiring a user to subscribe to download a resource is a great way to add to your email list, and track how many users are actually using the resources. All of this was made easy by integrating Mailchimp into the site.
Featured Book Page
The featured book page provides users with an inside look at the chapters, an overall summary of the the book, and review from a purchaser.
6. RESPONSIVE
An experience also accessible on mobile and tablet. To have access to everything on hand, and on the go. Traffic reports show that Lovelations’ audience uses some type of mobile device to access the site nearly 40% of the time.
An experience also accessible on mobile and tablet. To have access to everything on hand, and on the go. Traffic reports show that Lovelations’ audience uses some type of mobile device to access the site nearly 40% of the time.
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